Why You Should Record a “Jobs to be Done” Interview

Marketing isn’t just about advertising a product or service’s basic features—at least good marketing isn’t. The marketing that really hits home with consumers is the kind that goes beyond this to delve into the core customer needs that are being fulfilled. Knowing the ins and outs of these needs (and in turn, how to play them up) is what can set you above the noise from all your competitors. Now the question is, “How exactly do you figure this out?’ Read more…

Is Recording Phone Calls Legal?

What to Know Before You Record We regularly talk with CallTap users to learn how we might improve the app. People use CallTap for many reasons: designers and product people use it to record user interviews, journalists use it to record interviews, business and sales people use it to record negotiations, and some people use it to record calls with customer-service agents.  Users frequently ask us if it is legal to record phone calls. The short answer is yes, it’s legal to record phone Read more…

Journalists: Use a Phone Call Recorder

Leave No Room for Claims of “Fake News” In recent months, several journalists have come forward to point out inaccuracies in former New York Times Executive Editor Jill Abramson’s new book. It’s a sad sign of our self-satirizing times that Abramson’s book is about journalism, and the title contains the words “truth” and “facts.” In a February interview with New York magazine, Abramson admitted that she doesn’t record interviews. “I’m a very fast note-taker,” she claimed. “When someone kind of Read more…

The Importance of Listening

It’s a very common misconception among even experienced professionals that negotiation is essentially a game of bargaining. This could not be farther from the truth. A great resource on how to negotiate better and get the best deal is “Never Split the Difference” by Chris Voss und Tahl Raz. Chris used to be a chief hostage negotiator at FBI and really knows a thing or two about the topic. According to Chris, the most important skill you have to learn Read more…